Western Sport isn't a big box store. We're a family-owned FFL dealership in Roanoke, TX, built by people who actually use what we sell — at the range, in the field, and in the community.

Since 2007, we've been committed to one thing: putting the right firearm or piece of gear in the right hands, backed by people who know the difference.

Lance Rankin — Owner & CEO

Western Sport was started in 2007 with a simple belief — that gun owners deserve expert guidance and honest prices, not a sales pitch. With an MBA and nearly two decades of experience in the firearms industry, Lance leads the team with the same values he brings to the range: precision, accountability, and a commitment to doing it right.

When he's not sourcing the next great deal for Western Sport customers, you'll find him riding ATVs, hunting, ranching, or helping make local schools safer.

"I feel truly blessed to work alongside such an incredible team and serve customers who've become part of our family."

Donna Rankin — Co-Owner

Donna keeps Western Sport running with the kind of attention to detail that only a co-founder and partner can bring. She's the backbone of the customer experience — making sure every interaction reflects the family values Western Sport was built on.

Our Values

We run Western Sport the way we'd want to be treated as customers — with honesty, respect, and real expertise. We're Master FFL Compliant, price-match guaranteed, and have been serving North Texas gun owners and professionals since 2007.

You're not just buying gear here. You're buying from people who stake their reputation on every product they carry.

Welcome to the family.

— Lance & Donna Rankin, Western Sport